Nu Wave Era was established in New York in the year 2014 by CEO and creator Shamon A. Clay. Nu Wave products were created to encourage healthier life styles by replacing chemical based products with All Natural products. Our name symbolizes a Nu generation of hair care. A Nu movement toward healthier living. Entering A Nu Era in cosmetics and beauty. Catch the Wave and try Nu Wave today. Formulated with only high quality raw and natural ingredients. NEVER made with chemicals, harsh ingredients or petroleum.